Objective

Strategic concepts, design and an effective financial and operational model to

transform an existing golf course into a multipurpose sports facility, optimising

space utilisation and diversifying usage and revenue streams.

Challenge

The resort was very golf-centric and focused on leveraging unused land to create

a multipurpose sports facility that could drive community engagement, increase

revenue, and boost memberships at the golf course.

Solution

Designing a multi-sport offering that went beyond golf-related activities. This

included indoor facilities for activities like an indoor driving range, indoor putt putt golf, padel tennis, POP tennis, pickleball, indoor soccer, and 3×3 basketball.

Additionally, amenities such as a car park, locker rooms, and an entertainment

the area was incorporated to enhance the overall experience.

Outcome

The multipurpose sports facility brought significant benefits, with the resort

achieving a utilisation rate of 70% to 80% throughout the day, translating into

increased revenue, substantial return on investment (ROI), community

engagement and a more vibrant atmosphere.

The operational model added revenue streams and created an additional

entertainment zone within the resort, appealing to a wider clientele beyond golf

enthusiasts. This fostered community engagement by providing schools and local

residents access to sports facilities during daytime hours.