Objective

Through our consulting, the primary goal was to optimise the

utilisation of their significant land resources while boosting

memberships and year-round usage for these prestigious clubs.

Challenge

Despite having existing infrastructure for dining and amenities,

both courses had underutilised land that could be leveraged to

attract increased members and visitors.

Solution

Our solution introduced year-round multipurpose sports

offerings catering to a wider range of interests. This included

installing facilities for indoor soccer, padel tennis, pickleball, and

a swim club. By diversifying offerings, the golf courses could

maximise land use throughout the year and appeal to a broader

demographic of participants.

Outcome

Improved financial performance: Increased memberships,

usage, and diversified revenue streams would enhance

stability and growth.

Optimised land use: Land with a functional purpose would

generate additional revenue streams through events,

tournaments and services.

Job creation: New facilities would create employment

opportunities in the sports industry, contributing to

economic growth.

Improved member experience: Membership would be more

valuable and enjoyable due to the range of sports and

activities.

Community engagement: Multipurpose sports hubs would

foster a sense of community for participants of all abilities

and levels, strengthening reputation and community impact